Chris, did you try the unit yourself?
I see that this unit can change the industry in some parts, but I really don't understand how one can shoot with an Alexa with this for several takes, let alone a whole day. You don't have the vest and arm to hold it up for you. Only your hands. And it's not like it's resting on your shoulder. You're holding the rig away from your body. And such creating muscle tension between your shoulder blades.
I've shot a lot on cameras like the EX-3 and F-3, and without any support, my back starts bitching after about 5 minutes of operating. I know this isn't supposed to be shot with for many minutes, but I don't get the physical use of the unit. Seems to me there's a component missing.
LE
Yes, I did try it at NAB. I built a smaller version for my Sony NEX5 and it felt very similar, only bigger, totally silent (my rig emits a high pitched whine) and much more polished, of course.
I feel that there is an air of resentment or apprehension from the steadicam community and it reminds me of the time when animators felt threatened by computer aided animation software since "you don't even have to draw anymore." As I said in an earlier post, it will not replace your rigs.
Yes the handheld version could wear on you, (whoever designed the EX3 was not an ENG guy that's for sure) but it would be trivial to create a mount for an arm. I mounted mine on a merlin and now it will work with my arm/vest.
Yes, there will be countless youtube videos with "why the hell did he do that" shots, but at the end of the day, its all about the filmmakers that know how to use the language properly.
And, yes it will scale, absolutely. It will require bigger, heavier motors for those big camera builds, but guess what, now that G70 arm is looking really nice.
It will be cool to go over this thread in a year or two and see how the attitudes will have changed.