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Toyota Oner Commercial -- Who's the Operator???


Twojay Dhillon

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Great work going on in these commercials. There's a series of them and they're all set inside a dealership and they're all oners and there is some pretty solid operating. I'm talking backwards through doorways at a quick pace, landing the beats, and then continuing on; very smooth.

 

I have my suspicions. Anybody know for sure?

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Here's a few more:

 

http://www.youtube.com/watch?v=eEVHq3KtR7M&feature=related

http://www.youtube.com/watch?v=uOpqFeemwDo&feature=related

 

Looks like there are a ton of different versions. Almost looks like the operator gets up on a ramp at the end of some of them to get that height. I'd be very curious to hear how these were executed.

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Hi fellas;

 

I'm going on the one I saw on the air this week.

 

I think its a technocrane.

 

Booms are seemless moves are in a rough u shape and the booms are very quickly, easily done which make me believe its a crane/remote head.

 

That's my take on it.

 

Janice

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Hi fellas;

 

I'm going on the one I saw on the air this week.

 

I think its a technocrane.

 

Booms are seemless moves are in a rough u shape and the booms are very quickly, easily done which make me believe its a crane/remote head.

 

That's my take on it.

 

Janice

 

While a few of them could very well be done with that TechnoCrane do-dad, the very bottom video can't, right?! :blink: Say it ain't so!

 

My guess, which I hope is true, is that the Operator is Jacques Jouffret. Looks very close to quite a few other bits of his I've seen.

 

EDIT: speaking of the last video, if you watch closely, you can see the very slight wiggle as the Op steps onto the crane. The cross by the gentleman in the all-brown outfit appears to be a distraction to minimize our attention to the step.

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" if you watch closely, you can see the very slight wiggle as the Op steps onto the crane"

 

While I agree that it would be hard to do this one on a crane, it is actually that moment that makes me wonder if it is a crane. It looks more like a bit of vibration and that "moment" when stabilized heads react than a step-on to me. Hard to say though.

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This is fun. With the first video you linked I instantly thought technocrane. But there's no reason some of these can't be steadi and others crane.

 

The other two I'm not so sure if they are a crane. If they are, the are masterfully choreographed and must be ADR for all the stuff that would have to move. Particularly the one with the woman. At the end you see so far to the right it's hard to believe anything was ever over there, but the base must've started over there if a crane move. Also, at the :17 mark there appears to be a slight horizon bobble. It goes higher on the right for a second and then corrects before she sits down.

 

Thos last 2 videos it seems would be much simpler to do on steadicam overall. Great shots regardless.

 

P.S. If I happen to be wrong about the complexity of orchestrating those as technocrane shots, fair enough. I still can only imagine steadicam would be simpler. There's just so many obstacles for a crane!

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Even if it is on a crane, that is damn impressive, to make such precise agile moves in such a short space, I think it's Steadicam but I guess it could be done on a techno-crane, they certainly have enough room above the cars, especially when the camera gets out from under that walkway on the second one.

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What screams techno crane is the pull back thru the car slightly over the fender and the offset distance of the table that comes next, there is no lateral displacement, it's a totally linear move, that and the 8foot boom at the end of each spot. There is also another reason to do it with a techno crane, you can mo-co it so you can personalize the banners depending on region, market and season

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Very subtle, but I am watching the reflections in the chrome grill of the pickup in the second spot. I think I see an operator, not a crane arm. They did a great job of avoiding reflections though so it's hard to say. Having zero knowledge of the techno crane, I don't know how the shots would look, but the little imperfections tell me it's a steadi. Maybe he backs up a gradual ramp at the end?

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